How Signature Press Optimized Their Workflow with GoProof

Signature Press is a 30-year-old full-service printing and design firm that has consistently met and exceeded customer expectations. From print and digital design to apparel and wide-format printing, Signature Press provides a broad array of services.

With an increasing client base and increasing diversity of projects, Signature Press realized that a more efficient process was needed to handle their creative workflows, feedback, and client satisfaction.

Their solution was GoProof's online proofing software. Using GoProof, Signature Press was able to drastically improve their workflow, realizing dramatic improvements in efficiency, communication, and client satisfaction.

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The Challenge - The Difficulties of Email-Based Proofing

Before using GoProof, Signature Press relied on email to manage their proofing process. This created several challenges:

Unclear Feedback

Feedback was often vague, leading to confusion and extra rounds of revisions.

Wasted Time

Making corrections without clear instructions wastes time and resources.

Version Confusion

Tracking different versions of designs was difficult, making it hard to manage projects.

Frustrated Clients

The inefficient process frustrated both clients and the Signature Press team.

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The Solution -  GoProof's Centralised and Intuitive Platform

GoProof addressed Signature Press's challenges by providing:

Clear and Precise Feedback

Clients can now provide specific feedback directly on the designs using annotation tools, eliminating ambiguity and reducing miscommunications.

Improved Communication

GoProof's centralized platform allows for seamless communication and collaboration between the team and clients, ensuring everyone is aligned.

Efficient Version Control

GoProof automatically tracks all versions and revisions, making it easy to manage projects and ensure everyone is working on the latest version.

Faster Turnaround Times

Streamlined feedback and approvals lead to faster turnaround times, allowing Signature Press to complete projects more efficiently.

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The Results -  Efficiency, Clarity, and Happy Clients

Implementing GoProof brought significant improvements for Signature Press:

Reduced Miscommunications

Clear and precise feedback has significantly reduced miscommunications and the need for clarification calls.

Faster Turnaround Times

Streamlined workflows and faster approvals have enabled Signature Press to complete projects more quickly.

Improved Client Satisfaction

Clients appreciate the ease of use and the ability to provide clear feedback, leading to greater satisfaction.

Cost Savings

By reducing the time spent on revisions and miscommunications, GoProof has helped Signature Press save money and increase profitability.

Here's what Michael Terry from Signature Press had to say about the impact of GoProof:

"I think we save two hours a day – maybe even three - that wouldn’t be overstating it. And we charge about $85 an hour. For us, that’s a pretty big change and that’s a big change for them too, as they get that saving as well."

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Key Features That Made a Difference

Several GoProof features were particularly valuable to Signature Press:

Ease of use for clients

Even clients who are not tech-savvy can easily use GoProof to provide feedback.

Direct proofing from InDesign

The ability to send proofs directly from InDesign has streamlined the workflow for the Signature Press team.

Clear communication tools

The annotation and commenting features ensure clear and precise feedback, minimizing miscommunications.

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GoProof has transformed the way Signature Press manages its creative workflow and collaborates with clients. By providing a centralized platform for online proofing, GoProof has helped Signature Press improve communication, increase efficiency, and enhance client satisfaction.