Online proofing software for creative marketing and branding agencies

Bonfire Creative Intelligence Case Study: How GoProof Ignited Collaboration and Efficiency

Bonfire Creative Intelligence, a leading agency with a 17-year track record, faced a common challenge in the creative industry: inefficient proofing processes. Relying on email-based reviews led to version confusion, wasted time, and miscommunication, hindering their ability to deliver exceptional work for clients like Bosch.

"It's so easy to use, it's actually easier than marking up a PDF!"

The Challenge: Taming the Creative Chaos

Before GoProof, Bonfire Creative Intelligence struggled with a disjointed workflow:

Version Control Nightmares: Sharing PDFs via email resulted in multiple versions circulating, making it difficult to track changes and ensure everyone was working on the latest file.

Time-Consuming Reviews: The back-and-forth of emails and manual markups slowed down the approval process and created unnecessary delays.

Ambiguity in Feedback: Handwritten notes and unclear comments often led to misinterpretations and rework.

The Solution: GoProof's Streamlined Proofing

GoProof's online proofing software provided the perfect solution to Bonfire Creative Intelligence's challenges. By centralizing feedback, automating workflows, and offering intuitive tools, GoProof transformed their creative review process.

Key Benefits Realised

Enhanced Version Control: GoProof's automatic version control eliminated confusion and ensured everyone was working on the most up-to-date file.

Simplified Feedback: Collaborators could now provide clear and actionable feedback directly on the designs, eliminating ambiguity and streamlining revisions.

Faster Approvals: Automated reminders and deadlines kept projects moving forward, significantly reducing approval times.

Improved Client Experience: Clients appreciated the ease and efficiency of the online proofing process, leading to greater satisfaction and stronger relationships.

The Impact

Reduced Review Time: GoProof helped Bonfire Creative Intelligence cut their review time in half, allowing them to deliver projects faster and more efficiently.

Improved Accuracy: Clearer feedback and version control minimized errors and rework, leading to higher quality work.

Increased Client Confidence: Clients felt more confident in the process, knowing that their feedback was being heard and addressed effectively.


In the Words of Bonfire Creative Intelligence

"The really appealing thing to me at first about GoProof is the fact that you consolidate all the comments in one place," says Mike Saunders, Managing Director of Bonfire Creative Intelligence. "It's so easy to use, it's actually easier than marking up a PDF! And as far as I can tell, it's the best one around at the moment." 

GoProof: Igniting Creative Success

GoProof has proven to be a valuable asset for Bonfire Creative Intelligence, empowering them to streamline their workflow, improve collaboration, and deliver exceptional results for their clients.

If your creative team is facing similar challenges with proofing and approvals, GoProof could be the solution you need.

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