Let’s explore some of the worst types of feedback creatives and designers receive and, more importantly, how to deal with them effectively.
Why it’s a problem: This phrase is incredibly vague. Does the client want brighter colors, more contrast, or a bolder font? No one knows.
How to handle it: Ask for specifics. Instead of making random changes, respond with clarifying questions: "Are you looking for more contrast, a brighter color scheme, or a stronger focal point?" Providing examples of different interpretations can help guide the client.
Why it’s a problem: This forces designers and creatives into a guessing game, leading to wasted time and unnecessary iterations.
How to handle it: Suggest a mood board or gather visual references before starting. Present a few concepts early on and encourage the client to highlight what they like (or dislike) about each. This helps refine their vision before too much time is invested.
Why it’s a problem: It assumes that complex edits can be done in seconds, devaluing the creative process.
How to handle it: Educate the client about what’s feasible and what’s not. Explain that while Photoshop is powerful, high-quality edits still require skill and time. Offer a realistic timeline for the requested changes.
Why it’s a problem: Contradictory feedback wastes time and resources. If they love it, why change it?
How to handle it: Politely ask for clarification. "What specific aspect do you love, and what do you feel is missing?" Helping the client break down their thoughts can prevent unnecessary redesigns.
Why it’s a problem: Trying to merge multiple styles or concepts often results in a cluttered and confusing design.
How to handle it: Explain the importance of a focused visual direction. Show examples of why simpler, cohesive designs are more effective. Suggest A/B testing or multiple drafts to compare different approaches rather than forcing them together.
Why it’s a problem: An oversized logo can disrupt balance and hierarchy in a design.
How to handle it: Show a comparison with different logo sizes and explain why the current size works best for readability and aesthetics. If necessary, subtly increase it without compromising the design.
Why it’s a problem: If the client doesn’t know what’s wrong, how can you fix it?
How to handle it: Ask guided questions like "Are you looking for more contrast, better typography, or a stronger focal point?" This helps narrow down their concerns so you can make meaningful adjustments.
Why it’s a problem: Underestimating the time required for quality work leads to rushed, subpar results.
How to handle it: Set realistic expectations. Politely outline the steps involved and provide an estimated timeline. If they need it urgently, discuss scope adjustments to prioritize key changes.
Why it’s a problem: Unnecessary variations add workload without clear direction.
How to handle it: Ask what specifically they’re looking for in additional versions. If they aren’t sure, suggest refining one strong concept instead of making endless revisions.
Why it’s a problem: Too many opinions can lead to conflicting directions and a weak final design.
How to handle it: Request consolidated feedback from one decision-maker. Encourage the team to discuss internally before submitting their input to streamline the revision process.
Handling design feedback doesn’t have to be frustrating. GoProof simplifies the process by allowing teams to centralize feedback, manage version history, and create structured approval workflows. With real-time comments, annotation tools, and seamless integrations with Adobe Creative Cloud, monday.com, and Asana, GoProof ensures that all stakeholders stay on the same page, reducing confusion and unnecessary revisions.
By taking a proactive approach to handling difficult feedback, designers can save time, reduce frustration, and create stronger final products. And with tools like GoProof, managing feedback becomes easier than ever.
Encourage your clients to provide specific feedback using structured questions. Use visual references and examples to guide their input.
Request consolidated feedback from a single decision-maker to prevent misalignment and conflicting directions. This single gatekeeper will be the gatekeeper for all comments and feedback.
GoProof streamlines feedback by centralizing comments, tracking revisions, and integrating with design tools, making the review process more efficient and organized.
